Freelance Journalism Level 3 Award – QLS


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    This online freelance journalism Level 3 course is designed for people who wish to gain or improve their skills in journalistic writing and marketing their copy to a range of printed media.

    The objective of this freelance journalism course is to provide students with the knowledge and skills to produce professional standard journalistic articles and to know how to market them.

    During the course students will examine and practice the four main questions of journalism:

    • WHAT to write,
    • HOW to write it,
    • WHICH techniques to use and,
    • WHERE to submit your work.

    And specifically examine the topics of:

    • Content
    • Style
    • Techniques
    • Marketing

    Qualification: Freelance journalism Level 3 Award – QLS 
    Support: 1-year support included
    Start Date: Anytime – We enrol 365 days a year 
    Endorsed Specification
    Accredited: Fully 

    Course Syllabus

    The course is divided up into 8 units, as follows:
    8 tutor marled assignments to complete.

    1: Introduction
    What can this course do for you?
    Why do we need content?
    How is style arrived at?
    How do we know what an editor wants?
    Where is analysis important?

    2: Markets
    Keeping records
    What the editor wants
    How to analyse
    What the reader wants

    3: Content
    What do I write?
    Why do I need to find ideas?
    How do I save time and trouble?
    When doing some themes not sell?
    Where is interviewing a factor?

    4: Style
    How do I write?
    Why do I need to find the right tone?
    How do I use the basics well?
    When do I use structure?
    Where is re-writing a factor?

    5: Techniques
    What techniques will help me sell my work?
    Why do I need new angles?
    How do basic techniques help?
    When is the “writer’s dozen” valuable?
    Where is self-discipline a factor?

    6: Practical Matters
    What is defamation?
    Why is reputation important?
    How do I avoid libel?
    When is copyright important?
    Where are photographs a factor?

    7: Fiction Writing
    What do editors not want?
    Why is market analysis valuable?
    How do I undertake market analysis?
    When is plotting useful?
    Where is characterisation a factor?

    8: No Excuses – Verse, Criticism and Sports Writing
    What is critical writing?
    Why does verse usually not sell?
    How do I see about income tax?
    When is executive writing used?
    Where are expenses a factor?

    Entry Requirements

    There are no previous qualifications required. However, students looking to enrol onto this course should meet the following criteria:

    Be aged 16 Years or above
    Possess a solid knowledge of the English language
    Have access to a PC and the internet for the duration of the whole course
    Basic computer skills: e.g. Word processing, emailing, uploading documents etc
    Have a genuine desire to succeed

    Course Duration

    This course comes with 12 months of support included:

    Guided Learning Hours (GLH) – 100 Hours
    Total Qualification Time (TQT) – 120 Hours

    On average, learners will complete this course within 7 months

    Course Outcome

    ABC Quality License Scheme – Certificate of Achievement

    At the end of this course, successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the details all of the units you have completed as part of your course).

    The course has been endorsed under the ABC Awards’ Quality Licence Scheme & is offered in partnership with Kendal Publishing. This means that Kendal Publishing has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria.  The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future.

    The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector.  To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by OFQUAL, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

    The course itself has been designed by Kendal Publishing to meet specific learners’ and /or employers requirements which cannot be satisfied through current regulated qualifications. Abc Awards & Cert awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

    ABC Awards & Certs Awards have long-established reputations for providing high-quality vocational qualifications across a wide range of industries. ABC Awards & Certa Awards combine over 180 years of experience combined with a responsive, flexible and innovative approach to the needs of our customers.

    Renowned for excellent customer service, and quality standards, ABC Awards & Certs Awards also offer regulated qualifications for all ages and abilities post-14: all are developed with the support of the relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

    Regulated qualifications refer to those qualifications that are regulated by Ofqual/CCEA/Qualification Wales

    Tutors & Support

    All learners have access to a qualified tutor via email for the stated support period. In addition to this, you are able to speak to our support team via telephone with any query you may have relating your course.

    Our tutors and support team have years of experience in delivering online and distance learning courses. If you require help, then we are only a phone call away.


    Learners will be required to complete a series of tutor-marked assignments ( normally 1 after each unit) as they progress through this course. Each assignment will contain a variety of tasks/questions. These assignments are assessed by your tutor to monitor progress. You will be provided with constructive feedback to help you in completing each unit to the required standard.

    There is no examination to complete as the course is completed using continual assessment.

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    ✅ Qualified Tutors – Fast assignment turnaround

    *NUS/TOTUM Student cards are only available to students who are studying a fully recognised RQF/QCF course of 120 study hours or more. £12 fee per year applies.

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